About

Brand, Product & Digital Experiences

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I started in the work. Coming up through agency life in the mid-2000s, I shaped brands and digital experiences for clients like Burton, Wells Fargo, and USC, learning early that the best design happens when visual storytelling and strategic clarity are the same thing. From there I led teams across some of the most recognizable names in consumer and digital product design. At Oakley and Stance I led full e-commerce redesigns, owning creative direction and digital presence end to end. At GoPro I led product design for their native desktop and mobile video editing tools. At InVision I directed the full web redesign, launched InsideDesign to 2.5 million subscribers, and architected a company-wide design system. At Experian I built and led the cross-functional design team for their entire Credit product area, driving measurable gains in acquisition, retention, and engagement across millions of users. For Drinkworks by Keurig I led the design of both their e-commerce experience and connected hardware companion app, owning the effort from strategy through execution. Throughout my career I have treated business outcomes and best-in-class customer experience as the same goal, never in competition. My work spans brand, product, and consumer-facing digital experiences, backed by a technical foundation covering native iOS and Android, e-commerce systems, headless architecture, and micro-frontends. Twenty years in, I still make the work. Leadership, taste, and hands-on craft, held to the same standard.

I started in the work. Coming up through agency life in the mid-2000s, I shaped brands and digital experiences for clients like Burton, Wells Fargo, and USC, learning early that the best design happens when visual storytelling and strategic clarity are the same thing. From there I led teams across some of the most recognizable names in consumer and digital product design. At Oakley and Stance I led full e-commerce redesigns, owning creative direction and digital presence end to end. At GoPro I led product design for their native desktop and mobile video editing tools. At InVision I directed the full web redesign, launched InsideDesign to 2.5 million subscribers, and architected a company-wide design system. At Experian I built and led the cross-functional design team for their entire Credit product area, driving measurable gains in acquisition, retention, and engagement across millions of users. For Drinkworks by Keurig I led the design of both their e-commerce experience and connected hardware companion app, owning the effort from strategy through execution. Throughout my career I have treated business outcomes and best-in-class customer experience as the same goal, never in competition. My work spans brand, product, and consumer-facing digital experiences, backed by a technical foundation covering native iOS and Android, e-commerce systems, headless architecture, and micro-frontends. Twenty years in, I still make the work. Leadership, taste, and hands-on craft, held to the same standard.

Work History

Experian

Manager of Product Design

2020 – 2026

  • Led high impact redesigns of Experian's core web and mobile products, raising the quality bar on UX and visual execution across the entire portfolio.

  • Founded the Visual Experience division defining standards for UI design, color systems, typography, and illustration that unified the brand's digital language.

  • Partnered with agile engineering and product teams to ship a suite of high impact consumer features including Experian Boost, Credit Hub, Credit Report, Identity Protection, Score Planner, Score Simulator, and Credit Lock each contributing to measurable gains in user acquisition, retention, and engagement.

InVision

Lead Designer

2017 – 2020

  • Led the end-to-end redesign of InVision’s forward facing marketing sites across the full product suite Studio, Freehand, Inspect, Prototype, and Design Systems Manager while also redesigning and launching InsideDesign, a content platform with over 2.5 million subscribers. Shaped the brand and design direction for Design Exchange and the Customer Stories site, raising the quality and consistency of InVision’s web presence at a pivotal moment in the company’s growth.

  • Architected a company wide Design System that standardized UI patterns and component libraries across all product and marketing surfaces reducing design debt, accelerating engineering velocity, and giving every team a shared foundation to build from.

  • Partnered with marketing leadership to evolve InVision’s brand identity and visual strategy developing a cohesive creative direction that strengthened the company’s positioning in a competitive design tool market and brought sharper consistency to every customer touchpoint.

GoPro

Sr. Product Designer

2016 – 2017

  • Led UI/UX design for GoPro’s desktop video editing software and companion mobile apps bridging the gap between professional grade capability and consumer accessibility. Translated complex editing workflows into clean, intuitive interfaces that let everyday users get the most out of their footage without a learning curve.

  • Contributed to the foundation of GoPro’s Design System for digital media products establishing shared components, visual standards, and interaction patterns that gave a fast moving team a consistent base to build from and reduced the overhead of scaling design across multiple platforms.

Stance

Design Manager / Design Lead

2015 – 2016

  • Drove Stance’s digital transformation, leading the end-to-end redesign of the e-commerce platform and digital media presence that grew online revenue from $1M to $11M in under a year. The result of a user centric strategy that tightened conversion at every touchpoint, from discovery through checkout.

  • Led the design of Stance’s highest-profile product collection launches including Basketball, Star Wars, Underwear, Running, and Skateboarding owning the full creative execution from campaign concepts and landing pages to e-commerce product presentation and digital marketing assets.

  • Built a scalable design system that unified UI patterns, components, and visual standards across all of Stance’s digital platforms enabling the team to move faster, maintain quality, and scale the brand’s digital presence as the business grew rapidly.

Oakley

Interaction Designer

2011 – 2015

  • Led the end-to-end redesign of Oakley’s e-commerce platform, overhauling the purchase experience to improve usability and conversion across desktop and mobile. Redesigned the Surf Report mobile app, bringing real time conditions data to life through a clean, athlete focused interface.

  • Partnered with product marketing to design high impact landing pages for flagship product launches, and created an experiential long-form editorial blog and iPad magazine that extended the brand’s storytelling beyond traditional e-commerce.

  • Conducted UX research and synthesized insights into wireframes, prototypes, style guides, and documentation establishing interaction standards that brought consistency and accessibility across Oakley’s full digital portfolio.

Agency Work

Art Director & Lead Designer

2004 – 2011

  • Delivered art direction, brand design, and web design for clients including Mall of America, South Coast Plaza, USC, Stanford, Biola, Newegg, Scottrade, WellsFargo, and Burton Brands (Forum, Special Blend, Four Square).

  • Produced web and print campaigns that sharpened brand positioning and drove measurable visibility for each client.