I was brought on as a contract designer to establish the art direction, UX strategy, and content framework for the Drinkworks mobile app, the connected companion to Drinkworks' hardware drink-making device. The goal was to create an experience that felt as premium and effortless as the product itself, guiding users seamlessly from setup to their first pour and beyond. Drinkworks was entering a unique market intersection, consumer hardware, beverage culture, and connected app experiences. The app needed to bridge the physical and digital seamlessly, communicate a premium brand aesthetic, and make a technically complex connected experience feel simple and enjoyable for everyday users.